Home / 🌐Internet / 📱 Social Networks / Facebook Marketplace: What is it, how does it work and how to sell through FB’s social network?

Rate this post

Facebook is a very important social network , which allows us to communicate with different people no matter how far away they are from us. Today we can find new functions and utilities , that allow us to grow and undertake as a person.

Facebook Marketplace, is a place where we can sell or buy items of all types and categories, in this multistore you can do many things. Although it is not very complete like eBay or Amazon, since it only serves as a bridge or intermediary between the buyer and the seller .

If you want to set up your online store on the Facebook platform, you must know a lot of things, and to avoid being caught off guard, we recommend that you read the entire post we prepared for you.

What is Facebook Marketplace and what is it for?


The Facebook Marketplace, is a website that allows us as sellers to showcase our products. Although the benefit is also for the buyers, since we can all do any commercial transaction. On this platform everyone remains in a technical and commercial environment, interacting with each other until they buy and sell , giving it the name “Virtual Shopping Centre” , which because it is virtual has a higher traffic.

The term Marketplace refers to multistores , which we can understand from this that we will find different stores, with a variety of products on the same platform. Examples of this are Amazon and eBay which are very famous, and almost every day there are sales and purchases of products.

What kind of products can I sell through FBMarketplace?

In the Marketplace we can offer any kind of product , as it is a place where we have no restrictions on what we will offer or sell. Remember that Marketplaces are not just about offering products or items, because there you can also hire services.

The difference between Facebook and the other Marketplaces is that it is more recommended by customers that the seller focus on the same category, as this gives more security to make a serious trade. But this is not limiting, because it is only an opinion.

Just as on eBay and Amazon, where there are different categories , we must also define which category our product belongs to , because in this way it is much easier for them to find what we sell, and therefore for sales to increase.

If your intention is to offer services, such as appliance repair or property rental, only should you specify in detail the conditions that you as seller or buyer set. This way the buyer will be more sure whether he wants the service or not.

In conclusion we can say, that whether or not we are a physical store, and we want to offer our products, whether they are shoes, clothes, decorations, appliances … we can do it, because we do not have any limitation that prevents us from selling something in our Facebook store.

Recommended for you:
How to create and manage a successful Facebook Fanpage for your company or digital business Step by step guide

By recommendation, if your products are a bit aggressive or strictly for adults, do not post images of them , because you can be reported by Facebook users.

What do I need to sell and buy at the Facebook “digital flea market”?

To sell and buy on the big Facebook marketplace you need to do some of the following things that we will mention to you, because only then your sales/purchases will be continuous.

Make post entertaining

Once we have our business page, we must make the best posts, so that our product has a greater scope in the visualizations. Remember, generating engagement with the public improves relationships and attracts more attention.

A page that only seeks to sell and not to interact with customers, only attracts disinterest from the customer to our store, so it is super important to keep in a balance what we want to publish and what the customer expects us to publish, keeping post relaxed and entertaining enough.

The best engagements are questions of what would be for them our best products , or things like that. That way you’ll also know why and what the customers’ preferences are.

Upload good photos of the product

First let’s take a pretty impressive picture of what the product is and why to use it, i.e. its importance. For example, if we have just baked a bread, in the case that our shop is a bakery, we can upload a picture of that bread with a question more or less like: Is it attractive? Does it look tentative?

Knowing this, it is worth noting that the posts with the most comments are those where you have images included.

Make contests

This is an excellent option to attract customers or new followers to our store, because who doesn’t like a contest, this generates a lot of engagement.

Already many people and companies that sell through social networks have adopted this new way of attracting customers, choosing the winners through external Apps or according to their choice.

Creating short videos

This is one of the most used ways today to attract new sales, and new customers, besides this is directly linked to the great YouTube platform, taking advantage of those aspects so that our store has more visits.

In the videos we can mention news, promotions and contests… although they are not the only things we can do, because everything depends on our creativity.

Boost your publications

Whenever we can give a big push to our publications we should do so, because in this way we will get more visits to our website , and therefore more sales. Although this requires a payment, which varies according to the scope we want, the days and the country where we are.

Redirecting the user to your website

Most people who have an online store, have also a blog or web, and to have more visits, we must link all the posts to our website, through an Url. This is one of the new ways of doing digital marketing .

We should always consider that the number of visits to our Facebook profile should be very similar to that received by our website or blog, to ensure growth in our business .

*Note: A store that complies with all this, has a greater chance of attracting new customers because it gives reliability and seriousness as a store. From a shopper’s point of view, this is what we should be looking for to find the best store.

How do you create a successful store in the internal product market of Facebook?

To create a store on Facebook, we don’t need much , but we must be very applied with it if we want it to be very successful.

Recommended for you:
📧 Email

For this we recommend that you make a checklist of the following that we will show you:

Connect with new and not so new fans

This is the most basic thing, and I think that without us mentioning it you already knew it, because it is a fundamental rule to sell through our Facebook shop, and thus get regular customers. Remember, it’s better to have 50 regular customers, who make constant purchases, than 100 that their purchases are very sporadic.

It is very important that we keep in mind that Facebook is a social network that allows us to connect with other people, so if we do not use this in our store, it is better to find another way to sell.

Obviously, we need to create a Facebook account or if we already have one and can’t remember the password, we can help you how to get my Facebook account back.

Encourages new likes

The main goal of each Facebook post is to reach new likes, the more I like it, the better reputation our FB page will have . But when we talk about likes it’s not only our posts, but also our page, because it’s the way to vote on Facebook, to rank them as the best or worst.

Many people use a call to action to attract new likes to the site, by offering them special coupons with discount codes.

Keep the flow of content interesting

For this we must first know who our audience is as we must always publish content that interests them. This way we attract more customers like the ones we already have, and at the same time keep the current ones.

We are used to always end our posts with a phrase of “buy this”, but the reality is that it is not the most striking phrase we say, because we must always show the most important characteristics of our product to encourage the purchase of it.

You should always follow these questions:

  • Why should they buy your product?
  • Does he have to have good grades?
  • What are the tips for using it?
  • And add a good description of it

Encourage your followers to share your content

We must create a complete service for our clients , not only by responding quickly to their questions, but also by always encouraging them to share their posts, or whatever catches their attention. Whenever we have more shared posts, our reach will grow, allowing us to increase our sales.

If you run a contest, use a good incentive or strategy to make a greater impact on the Facebook community.

Start a store on Facebook

And we can’t miss our Facebook store , and for that we must manage a good tool that keeps our sales, and allows us to increase them. One of the most used Apps is Shoptab , because it allows us to synchronize our store automatically, so that we don’t have to be constantly making an inventory, because its intelligence organizes everything for us.

You can now log in to Facebook to start your business on the blue social network by following the tips below.

Tips for finding the best prices to buy and sell on the Facebook Marketplace

In order to find good prices when buying on FB , we must first consult all the results in different shops of the same platform, preferably looking for products in offers.

Check bidding and combos

As a seller we must always try to give a good competition with respect to other stores, by offering good combos, weeks of offers, or contests where the prize is a discount.

Site of the article to buy

Now as a buyer, we should always look for things like the ones mentioned above, because from that we can acquire products at a fairly low cost. Another thing we must evaluate is the seller’s place and method of payment, because if the product is located in another country, we will have to pay for the import .

Recommended for you:
Wi-Fi Amplifier: What is it and what are these devices for? List 2020

Check payment method

We can’t forget to know what the payment method is , because if it’s by PayPal the commission costs can be a sure argument for the price increase of the product.

What are the best alternative sites and applications to Facebook Marketplace?

In addition to Facebook Marketplace, there are other platforms where you can sell many items without problems.

Here are the best ones:



Amazon is one of the giant online stores , which allows us to sell products quickly and immediately, thanks to its platform is one of the most complete. Its sales and purchase structure is very similar to eBay. Buyers can make payments through different methods, although it does not accept PayPal, as PayPal so far is one of the wallets that more commissions removed for each transaction.


Art fire

It is a multistore like Amazon, although its approach is a little more artisanal . It serves as an excellent alternative to Facebook, because we can offer products that are not necessarily made in the factory. Among its features we can find an excellent SEO tool, with Google Analytics integration, and a good way to create discount coupons.

Free Market


It is one of the most similar sales models to eBay, and is available in all countries. Like Facebook, it has options for interacting with your customers to achieve a more reliable sale.

This is one of the most used pages in Brazil and Venezuela, since does not require to use a specific payment method.



A Marketplace platform dedicated to the sale of artisan products, being an excellent competence of Artfire. It has very good advantages , since among its characteristics we can find the way to increase the range of customers and population and thus increase sales.



Many people already know Aliexpress, and it is one of the most used multistores, because it has a great variety of products and good offers. Although the only thing is that most of their packages are from China . Many people use this platform to find products at low cost and then sell them at a considerable price.



Milanuncios is one of the sites with more advertising competition, it is created for those users who want a higher population range , which taking advantage of it generates good sales. Although for now we can only find it available in Spain, but it is believed that it will increase its availability in other countries.



This is a website of a Spanish company , founded in 2014, offering the public a place where they can make sales of second-hand products between users who join through the Internet. It uses a geolocation that offers the devices to find a virtual store near their location.



EBay is one of the most used sites for selling and buying, and more now that it is one of the few that accepts PayPal as a payment method. It allows us to make a quite safe e-commerce, so we can avoid scams or any other computer hazard, to which we can be exposed at the time of each purchase or sale.



We culminate this list with the great Vibbo, which is a Marketplace platform that offers us useful features to grow our business. Like Facebook, we can make descriptions of what we sell and many other things that allow us to ensure great sales.

If you have any questions, leave them in the comments, we will answer you as soon as possible, and for sure it will be of a great help for other members of the community. Thank you! 😉


Leave a Reply

Your email address will not be published. Required fields are marked *